As many of you who read my posts have already figured out, much of my writing is directed to clients who are working to figure out the best use of the new marketing strategies. Just having a presence is not good enough. That’s like owning the car, but never driving it. Worse is no presence at all. There are so many options in this new world, many of which I plan to list here. We will deal directly with some in this post, while others we will address in the weeks to come.
If you really look at the social options available to us, they are made to work together, not stand apart from one another. What I mean here is the social elements like Facebook, LinkedIn, Twitter and YouTube, can be very complimentary to your other marketing programs. Making reference to your blog posts on these sites as well as your website, landing pages and other web based presences, makes lots of sense if you think about it. Don’t forget about QR codes and Text Message campaigns, which can be great ways to attract your audience, both clients and prospects alike.
Two stand out for me…Facebook and YouTube. The average small business owner has not figured out these should be tied together, and be linked to your blog and other sites for maximum exposure. Inside your personal account on Facebook you can build a really powerful business page. With some of the media builder tools, like Social Outcast (which is one of my favorites), you can create really professional looking sidebars and welcome pages by simply using templates to get just the right look and feel.
On YouTube, it only makes sense for you to have a channel for your business. This permits you to drive internet traffic to a specific location where all your own video content is stored. On September 23, 2011, ABC’s 20/20 aired a show titled “Generation YouTube”, where they made a compelling case regarding making money on this free service. Unbeknownst to me, YouTube has a Partner Program, where YouTube helps specific business owners build their online persona and audience. Check out the entire episode here: http://abc.go.com/watch/2020/166626
So, here is a strategy to consider. The video and your blog lure the prospect in with something entertaining, informational and compelling. A well designed landing page (again with a compelling offer) captures who they are and permits them to opt-in to your offering. The other social networks help you to spread the word virally. Once they are in, deliver on the expectation and wow them with your customer service.
As always, we wish you great marketing success as we help you learn to Market Naturally.