I wrote about QR codes back in March/April 2011. So what has changed in a year? Well for one, we built our own hosted QR code application. What makes this so special? This proprietary app has the ability to create editable QR codes, meaning we create the code once, and can redirect it to forward to various URL’s as often as well like.
Why is this an advantage? Consider this…today I could point the code to a blog post, tomorrow it could land you on a YouTube video, then the next day on your Mobile Website “register to win” contest, then…I think you get the point.
So, why does this matter? For one, it extends the life of your QR code and any printed materials or websites it resides on. Second, it permits you to expand some of your marketing programs, and third, make it easier to engage your audience with you brand.
We have created some creative uses for these editable QR codes. So far they have been created for iPad Nano’s to make them wearable by a retails staff, on shirts, caps, pillows, etc. Some of the uses have been to run contests, treasure hunts, register to win campaigns and improve the delivery of electronic programs, such as newsletters.
A quick recap on QR codes. QR stands for Quick Response. You need a QR code generator (ours creates editable codes as stated above) and a QR code reader *reads the code and transports you to the destination the advertiser intended. Typically they are put on brochures, business cards, flyers, magazines, product packaging and signs.
See the code embedded in this message and feel free to save it as an image on your computer. Scan it every so often to see how it lands you in different places. One code with multiple uses. Now that progressive. With tools like this, you will learn how to market naturally.