In today’s business environment, every owner and operator has to be active on the social media platforms that are being used by their clients and prospects. Social media marketing should be a part of your company’s current marketing strategy. Social media channels are like news stations for your content. Learning to tune in to your audience with meaningful, supportive, resourceful content, will permit you to inform and educate your audience. Combine these efforts with current marketing campaigns to help your audience find what works. Ask these questions:
- Why is your company using social media?
- What are your company’s branding and revenue goals, and where does social media fit in?
- Which social media channels should your company be on?
- Are you using the right social media channels?
- Does your business need a brand channel vs. local channel?
- How often should you post to your channels?
- Do your posts follow the 80-20 rule?
- How many of your posts have organic reach vs. viral reach?
- How often do you truly engage with your audience?
Use of QR Codes
The QR code, where QR stands for Quick Response, is according to Wikipedia, a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Created by the Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The creator intended the code to allow its contents to be decoded at high speed, initially used for tracking parts in vehicle manufacturing.
So, a product that has been around for over 16 years is considered new? Yes, mainly because they have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns. It is within the last eighteen (18) months that they have become really popular in the small business arena.
Why are they so powerful? Is it because they are cool looking and something new? It’s much more than that. QR codes can be used to display text to the user, to add a vCard contact to the user’s device, to open a Uniform Resource Identifier (URI), to compose an email or text message and storing addresses and Uniform Resource Locators (URLs). That’s right, you can deliver simple text, like a vCard, or as complex as a link to a website, like your blog or YouTube. Now that’s more than cool.
So, where can you put a QR code? How about in anything print, like billboards, brochures, business cards, flyers, magazines, product packaging and signs, to name a few. We’ve used them on throw pillows on a couch at a trade show, on websites that can be scanned and almost any other medium that permits the smart-phone user to read the code with a QR code reader. Readers are typically free downloads to devices like iPad’s, smart phones and others app enabled tablet devices that have built-in cameras. Once you have a reader, you can use your device to scan the code and retrieve the information. It is either point, or point and click. If you can use the camera of the device, you can scan a code.
The Provision Team QR Code Manager automatically generates a QR code for every page of mobile content you create. Seamlessly integrate QR codes into your clients print. Enhance your code’s look by changing colors, adding rotation and distortion, and even redirect a static QR code to a new URL.
QR codes for every piece of mobile content
Customize QR codes by adding colors, rotating and distorting
Redirect static QR codes to new URL’s
Track QR code scans and mobile site page views
For more information, give us a call to schedule an appointment.