QR Codes

Provision Team is a QR Code Management Solutions provider.

The QR code, where QR stands for Quick Response, is according to Wikipedia, a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

Created by the Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes.  The creator intended the code to allow its contents to be decoded at high speed, initially used for tracking parts in vehicle manufacturing.

So, a product that has been around for over 16 years is considered new?  Yes, mainly because they have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns.  It is within the last eighteen (18) months that they have become really popular in the small business arena.

Why are they so powerful?  Is it because they are cool looking and something new?  It’s much more than that.  QR codes can be used to display text to the user, to add a vCard contact to the user’s device, to open a Uniform Resource Identifier (URI),  to compose an email or text message and storing addresses and Uniform Resource Locators (URLs).  That’s right, you can deliver simple text, like a vCard, or as complex as a link to a website, like your blog or YouTube.  Now that’s more than cool.

So, where can you put a QR code?  How about in anything print, like billboards, brochures, business cards, flyers, magazines, product packaging and signs, to name a few.  We’ve used them on throw pillows on a couch at a trade show, on websites that can be scanned and almost any other medium that permits the smart-phone user to read the code with a QR code reader.  Readers are typically free downloads to devices like iPad’s, smart phones and others app enabled tablet devices that have built-in cameras.  Once you have a reader, you can use your device to scan the code and retrieve the information.  It is either point, or point and click.  If you can use the camera of the device, you can scan a code.

The Provision Team QR Code Manager automatically generates a QR code for every page of mobile content you create.  Seamlessly integrate QR codes into your clients print.  Enhance your code’s look by changing colors, adding rotation and distortion, and even redirect a static QR code to a new URL.

Key Components:

QR codes for every piece of mobile content

Customize QR codes by adding colors, rotating and distorting

Redirect static QR codes to new URL’s

Track QR code scans and mobile site page views

For more information, give us a call to schedule an appointment.