Let me start off by saying this is not a post about people suffering with multiple personality disorders, like those experienced by Jim Carrey in the movie Me, Myself and Irene. Nor is it a post poking fun at such things. By the way, if you haven’t seen the movie, you should.
Like so many of us who have build online profiles on the various social sites, our blog and our website, we have to manage our online persona’s. In the past we were encouraged to have personal accounts and business accounts, to separate the supposed two different lives we live. Well, I’m here to tell you, that if you followed this logic, you probably suffer from OMPD, which stands for Online Multiple Personality Disorder. You see, I believe your business is an extension of you, not the other way around. Your business life supports your personal life, it should not define who you are. It is part of you, not all of you.
If you suffer from this dreaded temptation you probably find it difficult to manage so many accounts, the fans and followers of each, and the topics, updates and discussions that ensue within each profile. That has to be tiring to say the least. Why do I believe it to be so hard? Because of that pesky little search engine called Google. That’s right, Google. You see, these separate accounts could easily all populate one page of a Google search, especially when they are attached to your name, your business or other searchable terms connected to you.
So what is the cure for OMPD? Something as simple and the KISS principle. Instead of living many separate lives, decide to live one COMPLETE life. I wish I came up with that, but truth be told, it is a great line from the movie “Bulletproof Monk”.
To get your OMPD under control you need to begin to minimize or eliminate the separate business accounts and set them up as part of your personal account or profile. This takes time, so don’t rush it. You did not build the audience in one day, so don’t force them out quickly. Keep in mind, everyone is a critic, or thinks they are. In some cases, you may have to redirect the audience you have gained by referring them to your new strategy. Here are some tips to get your online world under control:
your audience is not always wrong just like you are not always right. Don’t argue the details, just resolve to find a middle ground
discover your personal brand and protect it. This protection should come on the form of your writings, posts, updates and comments made on the various web platforms. One word helps here…consistency.
create the image you want and work on it continually. When you consider your image in terms of the deeper meaning questions, like where do I want to be in five years, it takes on a certain clarity. Things always become more clear once some time passes and the things of today begin to settle. Once this first question is understood, look at it in terms of ten years, then twenty years, etc.
streamline your accounts based on this new strategy. Add a business page to your Facebook account and slowly migrate your audience to the one account. So similar steps with the other online sites. Don’t wait for Google to connect them, link them yourself and ensure your message on your blog, Facebook, LinkedIn, Twitter, YouTube and your website have a consistent message and theme. The strategy again is consistency in content and thought, not distraction and confusion.
communicate with your audience and invite them to your other platforms. I am not saying your audience should be the same on all platforms. Nothing could be further from the truth. What I am saying is make sure they are invited to the party, not feeling like an outsider looking in. Also, learn to write clearly, legibly and succinctly.
protect your reputation. If you don’t, who will? I know, your mother, but is that what you want to count on? Check your reputation regularly. It is simple to do with Google Alerts. Track your name, keywords for your niche, or the companies you work for or might be interested in. It’s all about using those comments made around you and your content to help you be better at what you do.
I hope this is helpful to you. Is there more? Always. But if you follow our advice, we will point you in the direction so you can learn to Market Naturally.